Advertising aims to arouse desire and encourage people to buy. The best way to do this is with images. In order to stand out from the competition, advertising and brand image have become almost more important for companies than the product itself. Hanro's advertising archive offers a unique wealth of material on how the Liestal-based knitwear and fashion company has positioned itself internationally as a Swiss brand. The archive contains fashion photos, advertisements, sales catalogs and packaging material from over 100 years of company history. The lecture highlights exemplary Hanro advertising campaigns.
Museum bar with Leonie Häsler, research assistant at Museum.BL.
The after-work series at Museum.BL: immerse yourself in a topic for half an hour and then discuss it at the museum bar.
Time: 17.30-18.00, bar open until 19.30
Costs: free admission, excl. consumption
Location: Museum.BL, Zeughausplatz 28, 4410 Liestal
Museum bar with Leonie Häsler, research assistant at Museum.BL.
The after-work series at Museum.BL: immerse yourself in a topic for half an hour and then discuss it at the museum bar.
Time: 17.30-18.00, bar open until 19.30
Costs: free admission, excl. consumption
Location: Museum.BL, Zeughausplatz 28, 4410 Liestal
This text was translated by an AI.
